Thinking about building your own AI-based solution to help your team make faster, more informed decisions? Read this first to ensure you have all the necessary tools at your disposal.
Build 
Pros
- Control and customisation: Insurers have complete control over the solution ensuring its fit for specific business needs and use cases.
 - Internal expertise: Internal DS and IT teams know data and specific pain points better than anyone else.
 - Institutional knowledge: Insurers build valuable institutional knowledge needed to harness the power of AI.
 - Intellectual property ownership: Insurers retain ownership of both IP and internal processes.
 - Flexibility to experiment: Insurers are free to try out new emerging technologies giving them capabilities offering competitive advantages.
 
Cons
- Risk of failure: If the project does not go as expected, the sponsor is accountable for the failure.
 - Challenging data cleaning: Most AI projects start and fail due to the massive data cleanup needed to run AI/ML scenarios against.
 - Resource intensive: Significant IT and operational effort and resources are needed to maintain the solution.
 - High total cost of ownership: The hidden costs involved in building and operating an in-house solution negatively impacts its return on investment.
 - Cost to experiment: High storage and compute capacity costs to experiment & operationalise new technologies (e.g. GenAI) in-house is a huge barrier to entry for insurers.
 
Buy
Pros
- Economies of scale: Off the shelf AI products offer a rich roadmap of new capabilities, with regular upgrades to keep with latest trends.
 - Quick time to value: Off the shelf vendor solutions can be deployed quickly, saving time for insurers to tend to other higher value projects.
 - Flexibility and adaptability: Good vendor solutions offer flexibility and can adapt to changing fraud landscapes and business needs.
 - User round-tables: Customers get the opportunity to interact with others in the same industry and exchange best practices and lessons learnt.
 - Battle-tested: A system implemented at multiple customers benefits from being pressure tested with kinks and bugs smoothened..
 
Cons
- Customisation limitations: Vendor solutions may not perfectly match all specific requirements of the business, though configurability is often a key feature.
 - Cost considerations: Faster time to value comes at a higher upfront cost.
 - Vendor alignment: There is a risk that the vendor’s strategic direction may not always align perfectly with the insurer’s needs.
 - Risk of vendor going out of business: Any customer choosing a software partner takes on the risk of that partner going out of business.
 - Dependance on robust customer base: Insufficient depth in customer base (say in region or line of business) slows down maturity of a product.